Your Amazon Posts Can Now Appear On Your Product Detail Pages

Posts is Amazon’s new advertising tool that helps drive your brand awareness and increase the likelihood of product discovery and consideration by providing shoppers with a curated selection of lifestyle imagery via a shoppable news feed.

While Posts is currently undergoing beta testing, when launched, the new platform aims to allow sellers to attract shoppers that have a genuine interest in their products. What’s more, Posts streamlines the shopping process by letting users click through from a brand’s feed directly to its product pages, all within Amazon’s mobile shopping app.

Speculation from sellers currently using the beta version suggests that Amazon will roll out the full version of Posts in the next few weeks. Not only will it provide you with a new way of showcasing your products, but it will also help to increase your reach and develop a stronger brand identity by sharing your content with the right customers.

Amazon has also begun testing new placement for these posts within your actual product detail pages, which they should be releasing more widely within the next few weeks. So not only will shoppers be able to discover your brand and products via Posts, but they would also be able to discover your content once they have found your product through traditional Amazon shopping methods. These Posts on your sales page could improve conversions significantly if intelligently used, as sellers can create content that shows the many benefits, features, and uses of their products, increasing appeal, and purchasing.

By tailoring content for shoppers with specific interests, Posts lets you engage with the people who want to learn more about what you have to offer, affording you the opportunity to bring your brand to life. Whether you want to drive discovery or educate shoppers about your products, Posts gives you the chance to post as much content as you want for free, so you may as well take advantage of what it has to offer!