Qualify for Rebates and Free Liquidations with the Updated FBA New Selection Program

Here’s another opportunity for US sellers to save a little bit of money.

In April 2020, Amazon started to offer free monthly storage, removals, and returns as part of their FBA New Selection Program.

A year later, they updated the program to add oversized items to their list of qualifying products, extend the free monthly storage benefit from 90 days to 120 days (apparel and shoes category only), offer $200 in sponsored advertising credits, and allow eligible sellers to use fee waivers for an unlimited number of new-to-FBA ASINs.

Many sellers seem to benefit from the FBA New Selection Program. So, Amazon has included even more benefits this 2022!

Pro tip: If you haven’t heard of this program, read Amazon FBA New Selection Program 2021 to learn more.

Let’s take a closer look at the updated program details.

1. 5% Rebate on Sales

This incentive applies to eligible new ASINs enrolled in the Brand Registry. Yes, you must be listed as a brand owner on Amazon’s Brand Benefit Eligibility page to qualify for a rebate.

You could use the rebate to reduce the fulfillment fees for the following:

• Oversize products. Enjoy a 5% rebate on sales of up to 30 units per new product for up to three months.
• Standard-size products. Get a 5% rebate for the sale of up to 50 units per new product for up to three months.
• Apparel and Shoes. Earn 5% rebate on sales of up to 100 units per new product for up to four months.

2. Global Enrollment

No separate registration required for each of the Amazon stores you’re selling in. Just sign up for the program once and the benefits will be applied automatically across your stores. Amazon will determine this based on your merchant ID and the FBA warehouses you’ve shipped your new ASINs to.

3. Free Liquidations

Need to remove aging inventory? Take advantage of Amazon’s free liquidations offer to be able to recoup up to 10% of your eligible ASIN’s selling price. Free liquidations will be available for:

• Oversize items. Liquidate the first 30 units of each new-to-FBA oversize ASIN within 6 months after the first inventory was received by Amazon.
• Standard-size items. Use free liquidations to remove the first 50 units of each new-to-FBA ASIN within 6 months after the first inventory was received by Amazon.
• Apparel and Shoes: Liquidate the first 100 units of each new-to-FBA ASIN within 6 months after the first inventory was received.

Amazon will also automatically liquidate eligible ASINs that made no single unit sale in the first 180 days, at no extra cost.

Eligibility Requirements

To qualify for the program, you:

• Must have a Professional selling plan
• If you’ve been assigned an Amazon Inventory Performance Index score, your score must be 400 or higher

New professional sellers will be registered automatically in the FBA New Selection Program and entitled to the program benefits.

In addition, both new and existing professional sellers must make sure their new products are eligible for the program. Used items and media products are not accepted.

If you’re not sure if your product is new to FBA across Amazon stores, use the FBA product search tool.

Click here to enroll in the FBA New Selection Program.

Pro tip: Discover other ways to save money by reading Amazon FBA Calculator Tool, Master Carton Calculator to Reduce Costs, How an Amazon Seller Saved $150K or by joining my free Inventory Management and Logistics live webinar.