New Product Dimension Attributes for 255 Product Types

Heads up! 👋

Amazon recently notified sellers via email that it has updated the dimension attributes for 255 product types.

The eComm giant relayed that starting April 26, we have 30 days to update our old product dimension attributes to the new attributes. These updated attributes are also specific to product types.

For instance, sellers of baking pans must now provide the following information:

• Depth (front to back)
• Width (side to side)
• Height (base to top)

Another example is vehicle tires. But as you can see below, this type of product has a different set of required attributes from the previous example:

• Diameter (measured across the center of the tire from one end to the other)
• Section width (tire’s width from sidewall to sidewall)
• Aspect ratio (the height of the sidewall measured from wheel rim to top of the tread, typically expressed as a percentage)

What Happens After the Grace Period?

The old attributes will be removed and we’ll be required to input the new attributes when we update or create ASINs.

We will also be required to add any missing values or details that may not have been updated due to issues with formatting.

Thankfully, package dimensions and fees are not affected by this update.

What’s In It for Us?

It’s common for Amazon to periodically change its information about a unit’s dimensions to reflect updated measurement systems. But more importantly, it allows them to provide customers with more accurate data to find and compare multiple items based on their own size requirements.

So, keeping your items’ dimensions up to date can make them more discoverable on Amazon and can help with the buyer’s decision process, which means more sales. Additionally, it can also help reduce customer returns.

Go to the Updated Product Dimension Attributes FAQ page for more information and the full list of product types.

Related: Amazon Launches New Dashboard for Returns Performance